Websites
Tiny website edits that make a big difference.
You don't always need a full rebuild. Sometimes the difference between a website that quietly converts and one that quietly leaks visitors is a handful of small edits — the kind you can finish in an afternoon if you know what to look at.
Here's the list we run through whenever a client asks "is there anything quick we can fix?"
1. Cut the welcome line
If your homepage starts with "Welcome to [Business Name]" — delete it. Welcome lines are the website equivalent of clearing your throat before speaking. They eat the most valuable space on the page and tell the visitor nothing they don't already know.
Replace it with what you actually do, who it's for, and why someone should keep reading.
2. One primary button per page
If a page has five buttons — "Book", "Enquire", "Read more", "Browse services", "Sign up to newsletter" — none of them feel important. The eye doesn't know where to go. Decision fatigue kicks in. The visitor leaves.
For each page, ask: what's the one thing I want this visitor to do? Make that button bold and obvious. Make everything else quieter — text links, smaller buttons, footer links — so it doesn't compete.
If you can't decide which button to make primary, you don't have a button problem — you have a strategy problem. Worth a chat.
3. Fix the mobile spacing
Most websites are designed on a desktop screen and the mobile version is an afterthought. The fix is usually about space, not redesign.
- Stack things vertically — don't try to keep two columns on a phone
- Bigger tap targets — buttons should be at least 48px tall
- Generous padding around text — 24px on the sides, minimum
- Hero text smaller on mobile — what looks bold on desktop looks shouty on a phone
More than 70% of small business website traffic comes from mobile. If your phone version feels cramped, you're losing the majority of your visitors before they read a word.
4. Rewrite your service page intro
Open your services page. Read the first paragraph aloud. Does it sound like a human talking, or a brochure? Most service page intros sound like brochures because we panic-write them, then never go back.
A simple rewrite formula that works:
- Acknowledge the situation: "If [common pain point], [reassurance]."
- Name what you do: "We help by [the actual work]."
- Make the next step obvious: "Start with [a free call / a discovery / an audit]."
5. Add proof in the right places
Testimonials at the bottom of the page are wallpaper. Nobody reads them because by then they've already decided.
Move quotes next to the things they're talking about. Service block about your website builds? Put the website-build testimonial right there. Pricing section that might cause hesitation? Put the "worth every dollar" quote right next to it.
Proof works hardest when it's beside the doubt — not three sections away.
6. Make your contact info impossible to miss
Phone, email, suburb, instagram — visible in the footer of every single page. Not just the contact page. People will check three pages before they decide to enquire, and if they have to hunt for the email, they won't.
7. Loading speed: just check it
Run your homepage through PageSpeed Insights. If the mobile score is under 60, you're losing visitors who never wait around to find out what you do. The most common culprits are oversized images and a bloated theme. Both fixable in an hour by someone who knows where to look.
None of these are big — that's the point
You don't need a redesign to lift your site. You need someone willing to make a hundred small, considered edits in the right order. That's most of what a website refresh is — careful editing, not new building.
Found this useful?
Pass it on or pick up the notes list.
